At White Traditions we strive to provide the customer service that a blushing bride expects and deserves!

We deliver a shopping experience that is full of personally selected designer bridal gowns, and friendly staff that is excited to help you look great on your wedding day!  You will always remember how beautiful you felt in your wedding gown, and how your groom’s jaw dropped the moment he saw you! We want to assist you in the process of finding that oh-so-perfect gown. You and your wedding dress will be remembered long after the big day is over.

Fashion and service collide at White Traditions Bridal House.

We will make you feel at home in our small boutique atmosphere, while showing you the latest in our bridal fashions. We are a no-pressure bridal salon, keeping your needs and wants first.


White Traditions' Bridal Specialties

While Wedding gowns are our passion, we also carry bridesmaids dresses, wedding accessories & offer rental tuxedos.

Bridal Gowns

Our bridal boutique features an assortment of designer gowns from: Allure Bridals, Justin Alexander, W-Too from Watters, Essense of Australia, Willowby by Watters, Lillian West, Encore, and Sweetheart.


Bridesmaids Dresses

Adorn your bridal party with bridesmaids dresses in an assortment of colors and designers including: After Six, Alfred Sung, Bill Levkoff, W-Too by Watters.


Bridal Accessories

Tie your bridal ensemble together with bridal accessories. We carry bridal belts, headpieces, combs, veils, shoes, SPANX, and jackets.  Tuxedo rentals are also available.


Schedule your bridal appointment today.

We are open Tuesday – Saturday.

Hope to see you soon!


Allure Bridals Trunk Show – April 1, 2, 3

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Join us for an Allure Bridals trunk show. We would love to show you the latest collection from Allure Bridals! The gowns are absolutely stunning, you won’t want to miss it!

Please call in advance to make an appointment for this event. Trunk shows are usually very busy, so please call soon if you are interested in attending.

When: April 1, 2, 3
Where: White Traditions Bridal House
Contact: 636.939.6005

Sunday Hours – Select Dates

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We have officially reached a conundrum…we are booking up faster than we can help all of our brides. This is an amazing feeling, thank you to all of our loyal customers! But…we need more time for brides to make appointments at our store!

We have decided for most of our busy season to be open a few select Sundays. This will hopefully open up time in our store for our new brides! Here are the days that we will be open during the busy season. Keep in mind, on these days appointments are still required, and we suggest making them early.


10a – 4p









Lillian West Trunk Show – November 20, 21, 22

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We are very excited to be hosting a Lillian West trunk show featuring the Spring 2016 collection. This collection is a whole bunch of lovely mixed with some boho-goodness! I hope that explains it correctly…but seriously, we love this new collection!

Please make an appointment to try on the gowns from the newest Lillian West Bridal collection!

Trunk Show Hours:

Friday 11/20: 10-4

Saturday 11/21: 10-4

Sunday 11/22: 10-4

Thanksgiving Holiday Hours 2015

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Hard to believe it…but the holidays are already upon us! This time of year makes us think back to all of the wonderful customers we have helped, and all of the amazing weddings we have been a part of. We are so grateful for each and every one of you, and hope that we helped make your day spectacular!

We also really truly enjoy our jobs, and part of that enjoyment is having time to spend away from the store and with our loved ones. Therefore, we will have some special holiday hours, to allow time with family and friends!

Our Thanksgiving holiday hours are as follows:

Sunday – November 22: Open from 10-4

Monday – November 23: Closed

Tuesday – November 24: Open from 11-7

Wednesday – November 25: Open from 11-7

Thursday – November 26: Closed

Friday – November 27: Closed

Saturday – November 28: Closed

We will resume normal business hours after the holiday week, thank you for your patience and understanding! If you need to come in during this week, we would recommend making your appointment early.



Essense of Australia Trunk Show – September 11, 12, 13

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Essense of Australia Trunk Show

We are hosting an Essense of Australia trunk show at White Traditions Bridal House.

This is hands down one of our favorite designers! We love the look and feel of every single bridal gown! The wedding dresses are soft and romantic, and very Pinterest-worthy! The designers feature everything a girl could ever want…low backs, lace trains, and great colors.

We are very excited to have these gowns at our store! The trunk show will feature the newest collection, and we will also be offering a discount on everything from the brand for one weekend only!

The trunk show is by appointment only, so please call to schedule soon!

What: Essense of Australia Trunk Show
When: September 11, 12, 13
Where: White Traditions Bridal House

Allure Bridals Trunk Show – August 21, 22, 23

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Allure Bridals Trunk Show

White Traditions Bridal House would like to invite you to an Allure Bridals Trunk Show at our store!

We are in love with Allure Bridals, and this is an event you will want to attend! We will be featuring the Fall 2015 collections from Allure Bridals, Allure Romance, and Allure Couture.

Trunk shows are a great opportunity to see the full line that a designer offers. We also will be offering a 10% discount on all Allure Bridals gowns purchased during the weekend long trunk show. It is really the perfect time to search for the perfect dress!

Appointments are required for the show, so please call early! 636-939-6005

Here are the details:

When: August 21, 22, 23

Time: 10am to 4pm each day

Where: White Traditions Bridal House

We hope to see you soon!