At White Traditions we strive to provide the customer service that a blushing bride expects and deserves!

We deliver a shopping experience that is full of personally selected designer bridal gowns, and friendly staff that is excited to help you look great on your wedding day!  You will always remember how beautiful you felt in your wedding gown, and how your groom’s jaw dropped the moment he saw you! We want to assist you in the process of finding that oh-so-perfect gown. You and your wedding dress will be remembered long after the big day is over.

Fashion and service collide at White Traditions Bridal House.

We will make you feel at home in our small boutique atmosphere, while showing you the latest in our bridal fashions. We are a no-pressure bridal salon, keeping your needs and wants first.


White Traditions' Bridal Specialties

While Wedding gowns are our passion, we also carry bridesmaids dresses, wedding accessories & offer rental tuxedos.

Bridal Gowns

Our bridal boutique features an assortment of designer gowns from: Allure Bridals, Justin Alexander, W-Too from Watters, Eden Bridals, Love Marley, Lillian West, Encore, and Sweetheart.


Bridesmaids Dresses

Adorn your bridal party with bridesmaids dresses in an assortment of colors and designers including: After Six, Alfred Sung, Bill Levkoff, W-Too by Watters, Jordan.


Bridal Accessories

Tie your bridal ensemble together with bridal accessories. We carry bridal belts, headpieces, combs, veils, shoes, SPANX, and jackets.  Tuxedo rentals are also available.


Schedule your bridal appointment today.

We are open Tuesday – Saturday.

Hope to see you soon!


Allure Bridals Trunk Show – August 21, 22, 23

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Allure Bridals Trunk Show

White Traditions Bridal House would like to invite you to an Allure Bridals Trunk Show at our store!

We are in love with Allure Bridals, and this is an event you will want to attend! We will be featuring the Fall 2015 collections from Allure Bridals, Allure Romance, and Allure Couture.

Trunk shows are a great opportunity to see the full line that a designer offers. We also will be offering a 10% discount on all Allure Bridals gowns purchased during the weekend long trunk show. It is really the perfect time to search for the perfect dress!

Appointments are required for the show, so please call early! 636-939-6005

Here are the details:

When: August 21, 22, 23

Time: 10am to 4pm each day

Where: White Traditions Bridal House

We hope to see you soon!

Essense of Australia Tester Trunk Show – July 31 – August 2

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Who: Essense of Australia

When: July 31 – August 2

Hours: 10-4

White Traditions Bridal House is proudly hosting an Essense of Australia tester trunk show! This event is exclusive (and very exciting), so appointments are required.

This trunk show is special because there will be a representative from Essense of Australia testing the Spring 2016 line. The gowns are going to be at our store even before buyers get to choose from the collection!

The Essense gowns that we will be arriving at our store for the show are the only versions of these dresses in the entire country! They have never been seen before, and you are the first to choose and wear the gowns! This is very exciting, and special! Some gowns at the show may never even be put into production, so the gown you choose could be the only one ever made!

Gowns do take 6 months for production after ordering, so your wedding date needs to be no earlier than April 2016.

This is a very exclusive event, so make your appointment early!

4th Of July Hours

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It’s officially summer!!! We are ready for the summertime excitement around here. Our store will be closed on July 4th in honor of the Independence Day Holiday.

We hope that everyone has a safe and happy holiday!!

Danielle’s Wedding Wednesday

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Oh Danielle!! This wedding was just stunning and romantic! Loved every detail she put in to her gorgeous wedding day! Her entire look; hair, makeup, and gown are flawless. Completed with the soft pink bridesmaids dresses, and her beautiful flowers…love it all!

Congratulations, and we wish you all the best!!

Wedding Gown: Justin Alexander Bridal via White Traditions Bridal House
Photography: Todd Studios Photography

Justin Alexander Trunk Show – June 12, 13, 14

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Trunk Show Dates:

June 12 , 13, 14
Hours: 10am – 4pm

We are very excited to be hosting a Justin Alexander trunk show the weekend of June 12, 13, and 14. The trunk show will be featuring gowns from the preview 2016 collection. These gowns are not even in stores yet, so it will be double the excitement! If you have a certain wedding dress style in mind, give us a call and we can tell you if it is part of the show!

We will be open on Sunday the 14th as well as our normal hours for the trunk show. The hours for the show will be 10-4 each day. We hope that we will be able to assist you in finding the perfect bridal gown!

Appointments are required for the event, so please call or email the store to let us know that you would like to attend. We do fill up fast on Saturdays, so please call soon!

Choosing Bridal Accessories…

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So you have your bridal gown, now time to accessorize! This can truly be just as fun as picking out the perfect dress! You have to consider that there are many many options, so be ready to shop! Here are some best practices to keep in mind when starting your search.

It is always a good idea to scan Pinterest and some bridal magazines first. The reason being, is that this way you can have an idea of the look you are wanting for your wedding day. There are so many options, from royal princess, to boho bride. This will also give you a starting point as to how you are imagining your hairstyle for your wedding day.

Figure out what you need. There are a lot of options ladies! This part can be overwhelming, and you can overdo it! Think about the style of your dress, especially the neckline. Are you needing a sash to accentuate the waist? Do you need a necklace? Are you going for just earrings and something in your hair? These are all things to think about!

Shop and order in plenty of time. You want to have some time to work with, that way you can order your hair accessories and veil in plenty of time to take it with you for your hair trial. Your hair stylist will love you for this! Not only does it help you to know what you will look like on your big day, it will also help the stylist know what she is doing the day of. Anything to make things go smoother is always desirable!

Do some research on bridal veils. What length do you want? Do you want trim on your veil? Beads? Lace? Sounds confusing, right? There are a lot of different options when you are looking at veils! The good news is…we are here to help! Trying on veils is the only real to know what you love.

Bottom line…we would love to help you accessorize your wedding dress! The best way for us to help is for you to make an appointment. So please just give us a shout, and we will be happy to help!