At White Traditions we strive to provide the customer service that a blushing bride expects and deserves!

We deliver a shopping experience that is full of personally selected designer bridal gowns, and friendly staff that is excited to help you look great on your wedding day!  You will always remember how beautiful you felt in your wedding gown, and how your groom’s jaw dropped the moment he saw you! We want to assist you in the process of finding that oh-so-perfect gown. You and your wedding dress will be remembered long after the big day is over.

Fashion and service collide at White Traditions Bridal House.

We will make you feel at home in our small boutique atmosphere, while showing you the latest in our bridal fashions. We are a no-pressure bridal salon, keeping your needs and wants first.


White Traditions' Bridal Specialties

While Wedding gowns are our passion, we also carry bridesmaids dresses, wedding accessories & offer rental tuxedos.

Bridal Gowns

Our bridal boutique features an assortment of designer gowns from: Allure Bridals, Justin Alexander, W-Too from Watters, Eden Bridals, Intuzuri, Lillian West, Encore, and Sweetheart.


Bridesmaids Dresses

Adorn your bridal party with bridesmaids dresses in an assortment of colors and designers including: After Six, Alfred Sung, Bill Levkoff, W-Too by Watters, Jordan, Eden Bridals.


Bridal Accessories

Tie your bridal ensemble together with bridal accessories. We carry bridal belts, headpieces, combs, veils, shoes, SPANX, and jackets.  Tuxedo rentals are also available.


Schedule your bridal appointment today.

We are open Tuesday – Saturday.

Hope to see you soon!


Lillian West Trunk Show – December 5-7

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Join us for a Lillian West trunk show December 5-7

We will be featuring the Spring 2015 collection. This brand is one of our newest additions at the store, and we love it! The gowns are classic and dramatic at the same time. The attention to detail is amazing! Lillian West is the little sister of Justin Alexander, so the quality is amazing.

Trunk shows are a great time to see the latest and greatest! We will have the entire Spring 2015 collection at the event. The gowns will only be here for a few days, so make your appointment early! We will fill up fast. Along with the opportunity to see the new gowns, we will also offer a 10% discount on gowns ordered during the show.

Call us to schedule your appointment today!


The Busy Season is Here…

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Just a quick note…we are in the midst of our busy season!! The busy season will likely last until late spring. Just some considerations during this time of year…

We would love, love, love to help you find the perfect gown for you wedding, but you have to help us!!

- Our store is so busy this time of year that we really need you to schedule an appointment. That way we can give you the time you need at our store.

- Schedule your appointment early! We are booking Saturday appointments about 2-3 weeks in advance right now.

- Schedule a weeknight if you can…this is really truly a trick of the trade! Weeknights are generally not as busy as Saturdays, so we can provide you with a more relaxing appointment time.

-  Prepare ahead of time, if you have an idea of what you are looking for, show us a picture or two. You don’t need a book…just a little peek of what you have in mind.

- Consider keeping your entourage to a minimum. We know this is hard, but sometimes when you have less opinions you can make the most of your appointment. You can always bring them back to show them your choices!!

- Wedding gowns almost always have to be special ordered, so look early! The optimum time for ordering your gown is 8-10 months  out from your wedding date.

Thank you for your consideration, and we can’t wait to meet you!!!


Introducing…Love Marley

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White Traditions Bridal House is proud to announce that we are now the new home for a brand called Love Marley! We would like to welcome this amazing new line from Watters into our store.

This line is like no other we have currently in the store. Love Marley is for the offbeat bride. The bride who marches to the beat of her own drum…hence the reason we love her. The dresses are whimsical and organic.

These bridal gowns have a laid-back bohemian feel to them. They are perfect if you are looking for something unconventional, but still want to feel fancy on your wedding day. They are romantic and relaxed. They will be perfect for an outdoor setting, such as a winery wedding, or a rustic outdoor picnic.

Stop by to check them out in our store!

Allure Bridals Trunk Show – August 29, 30, 31

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White Traditons Bridal House is very excited to announce the return of an Allure Bridals Trunk Show! These events are always so much fun, and such a wonderful element for our brides. We will be showcasing the Fall 2014 collection, the weekend of August 29, 30, and 31.

What is a trunk show?
A Trunk Show is a weekend that we have additional wedding gowns from a designer in our store. These dresses are often in the store before the entire collection has been released for the season. Therefore, it is a great chance to see the latest and greatest from the designer. The designer also usually sends the entire collection for the season, so you get to see the entire runway look!

In addition to seeing more dresses than normal, we also offer a special trunk show discount. The discount is only allowed for the days that the trunk show is in the store…it’s that big of a deal!

Trunk show weekends are very busy, so we do require an appointment. They also fill up very fast, so call or email to set up a time.

See you Soon! – WTBH

Justin Alexander Trunk Show – July 11, 12, 13

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White Traditions Bridal House will be hosting a Justin Alexander trunk show featuring the Preview 2015 collection. The trunk show will be for three days, July 11, 12, and 13.

They will be sending the entire Preview 2015 bridal line. These dresses are simply stunning and cannot be missed! The Justin Alexander line exudes elegance and glamour.

Along with featuring extra dresses that our store does not always carry, we will also be offering a 10% discount on Justin Alexander gowns purchased during the three days of the trunk show. This is very exciting!!

Please call to schedule your appointment…636-939-6005.

The Wedding!

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First of all, thank you all so much for your patience with us while we were closed a few days for the White Traditions Family wedding! My little sister’s wedding went fabulous! Here is my personal account of her wedding day… Now for all the details!

My sister has a vintage style, so her wedding dress was from Justin Alexander. It was an amazing open venetian lace that had an oyster underlay. This gave the dress the perfect amount of color. She paired the dress with a simple yet elegant headband from Bel Aire Bridal. Her favorite color is teal, so she decided that she wanted her bridesmaids to wear shades of teal. We all picked out our favorite style dress, and then she picked our color. So we ended up with a beautiful ombre effect of teals, and everyone was wearing a style the represented their personality. She also bought us different statement necklaces for our gift to wear with our dresses.

Her wedding ceremony was held at the Jewel Box in Forest Park. If you are looking for a ceremony venue or you have never been there, you need to check it out! The place is amazing, organic, and romantic all at the same time! It is large enough to hold a medium-sized wedding, but small enough to feel perfectly intimate during the exchange of the vows. Her day was coordinated down to the last detail by Perfect Day Weddings and Events.

After the ceremony, we followed the direction of the oh-so-fabulous Bliss Eleven Photography for photos. We drove to Lafayette Square, and took what I am automatically assuming amazing photos! After photos it was on to the reception.

Her reception was a labor of love! While planning the wedding, her vision of the reception venue was something she could really create and make her own. She wanted the venue to be mostly outdoor, and DIY heaven! Turns out, she found all of that in the most unexpected place! She had her reception at a church picnic ground, under a large pavilion.

Her vision was to transform the reception venue into a vintage themed state fair. We collected old windows and doors for decor at the reception. To add to the vintage feeling we made pennant flags out of vintage-printed fabric and twine. They were then hung in the breezeway between the pavilions. She also hung bare-bulb party lights between the flags to add to the ‘fair’ theme. Under the pavilion she hung paper lanterns, and more party lights. Behind the head table there was a wall covered in burlap, with hand-crafted paper pinwheels attached. The pinwheels were made out of paper that was all different colors and patterns, this created a focal point for the wedding party. She also handmade vintage-fair themed games that we set up in some of the smaller outlying pavilions. Instead of a guestbook, she opted to have her guests each sign a quilt block that will be sewn together to create a lifelong keepsake. They also handmade a giant backdrop for photos, custom to their wedding day!

The feel of the inside of the pavilion was family-style, with picnic tables for dining. The table were lined up end-to-end, or feast style, with simple white tablecloths. Thrifted bowls full of bread were shared between the guests. The table decor included wooden chargers, vintage glassware, barn-wood boxes, and wildflowers. The large space was made more intimate with tons of votive candles and the family-style arrangement. The dinner was amazing, and catered by Tony Marino, we would highly recommend them! The desserts were also amazing and made by Bebe Liz Gourmet Desserts, also highly recommended! My sister’s wedding cake was topped with our grandmother’s cake topper, which has been passed down through the generations as a family tradition.

The wedding was fantastic, and we had just as much fun on the day as we did planning to make it all a reality! If we have forgotten any of their amazing vendors, we are very sorry! Email us and we will add you into the post!!