Justin Alexander Diamond Retailer

White Traditions Bridal House in Saint Charles, Missouri is proud to be one of the few bridal shops worldwide recognized as a Justin Alexander Diamond Retailer. We have a close, lasting relationship with Justin Alexander and carry many of their wedding dress collections. We know you’ll love their dresses as much as we do!


Book An Appointment

Several white wedding dresses hanging on a clothing rack against a brick wall.

Justin Alexander

Timeless, classic, romantic and elegant wedding dresses that will stand the test of time. Justin Alexander wedding gowns are always on trend but classic enough to never seem too trend driven, the perfect combination when searching for the perfect bridal gown.

Browse this designer: Justin Alexander


Lillian West

Lillian West bridal gowns are textured, romantic, and perfect for your next adventure. They are light, comfortable, and full of details. Ideal for beach weddings, backyard parties, or elopements. The collection also has classic styles for a traditional walk down the aisle.

Browse this Designer: Lillian West


Justin Alexander Signature

Modern drama. This collection is the epitome of Justin Alexander brand. All of the details and all of the dramatic elements. Exquisite craftsmanship coupled with the most on trend designs in the bridal industry. Justin Alexander Signature gowns are the perfect fit when you are looking for an elevated classic.

Browse this Designer: Justin Alexander Signature