Justin Alexander Diamond Retailer

White Traditions Bridal House in Saint Charles, Missouri is honored to be one of the few bridal boutiques worldwide recognized as a Justin Alexander Diamond Retailer. We have a strong, long-term connection with Justin Alexander and proudly offer many of their wedding dress collections. We’re sure you’ll love their dresses as much as we do!



Several white wedding dresses hanging on a clothing rack against a brick wall.

Justin Alexander

Timeless, classic, romantic and elegant wedding dresses that will stand the test of time. Justin Alexander wedding gowns are always on trend but classic enough to never seem too trend driven, the perfect combination when searching for the perfect bridal gown.

Browse this designer: Justin Alexander

A woman in a strapless white wedding gown with a full skirt, standing in a room with white drapes and columns, wearing earrings and bracelets.
A woman in a white wedding gown with lace bodice and high slit lace detail, standing against a textured green background.

Lillian West

Lillian West bridal gowns are full of texture, effortlessly romantic and ready for your next adventure. Lillian West gowns are lightweight, comfortable and dripping with details. Perfect for your beachside nuptials, backyard soiree or a destination elopement. They also include styles in the collection that are classically ready for a traditional stroll down the aisle.

Browse this Designer: Lillian West

A woman wearing a white off-the-shoulder wedding dress with lace details, standing outdoors in a desert landscape with cacti and dry terrain.
A woman wearing an elegant, fitted, blush-colored wedding gown with floral embroidery and tulle shoulder details, standing against a beige textured wall.

Justin Alexander Signature

Modern drama. This collection is the epitome of Justin Alexander brand. All of the details and all of the dramatic elements. Exquisite craftsmanship coupled with the most on trend designs in the bridal industry. Justin Alexander Signature gowns are the perfect fit when you are looking for an elevated classic.

Browse this Designer: Justin Alexander Signature

A woman in a white wedding gown with lace and embroidery, standing against a gray background with a spotlight creating a shadow behind her.
A woman with styled hair and earrings wearing a backless white dress with a large bow at the waist.

Upcoming Events