
Justin Alexander Signature Gift with Purchase
It’s December and we are spotlighting the newest collection from Justin Alexander Signature. If you are looking for a modern classic, this is your month! Along with all of the new styles featured, we will also be gifting a bottle of T+G fragrance with purchase. Schedule your appointment today.

Watters Brands Spotlight
For the month of November, we are spotlighting all things Watters Designs! Watters has been a longstanding favorite designer at our bridal boutique and we are taking some time to appreciate and showcase them. We will be showcasing the newest gowns from their 3 collections we carry in our store for the entire month AND we will also have a gift with purchase of a Watters branded gown for the month.

Giving Thanks
Our gratitude to our brides can never be measured. We are forever thankful for each and every one of you and your trust you put in us to make all of your bridal dreams come true.
Say yes to more than a dress. During the month of November, a percentage of total sales will be donated to O.A.S.I.S food pantry, serving our local St Charles County community.

Siteman Donation Event
For the entire month of October, White Traditions Bridal House will be donating a percentage of our sales to Siteman Cancer Center in St Louis, Missouri.
We are so grateful to have this groundbreaking cancer treatment and research center so close to home. Thank your for supporting the fight against cancer with us.

Lillian West Bridal Spotlight
We are featuring the newest collection of Lillian West Bridal gowns. For the month of September say yes to the latest designs in the Lillian West collection and also receive a special gift with purchase. Keep an eye out on our social media channels also. We will be featuring Lillian styles throughout the month!

Justin Alexander Spotlight
For the month of August we are featuring the newest collection from Justin Alexander Bridal. A perfect month to find the perfect bridal gown for your wedding day! To make things even sweeter we are also offering a gift with purchase with any Justin Alexander wedding dress sold in the month of August.

Name Your Price Sale
Back by popular demand! Name your price has returned! Simply name your price and if your price is accepted on your dream wedding dress you will take it with you the same day!
Details on this event:
Name your price is valid only for Off-The-Rack bridal gowns
Prices need to be reasonable and will be negotiated and accepted by management
Once your price is accepted you get to bring your bridal gown home; same day!
Checks are not accepted on Off-The-Rack gown purchases
Appointments are required
Please mention you want to shop this event when scheduling your appointment
Gowns are one of a kind and first come first serve. No holds will be permitted.

Accessory | Buy More Save More in June
It’s officially time to accessorize your bridal look! Schedule an accessory appointment during the month of June to be expertly styled completing your bridal look. Whether you are looking for a cathedral veil to wow your guests or just a simple hair accessory to complete your look we can help you pull your whole look together.
To sweeten the deal, during the month of June when you buy more, you save more. We will be featuring a progressive discount per bridal accessory purchased during the month.

Justin Alexander Signature Spotlight
For the month of May we are spotlighting the newest collection from Justin Alexander Signature. If you are looking for a modern classic, this is your month! Along with all of the new styles featured, we will also be gifting a bottle of T+G fragrance with purchase. Schedule your appointment today.

Watters Designs Spotlight Event
For the month of April, we are spotlighting all things Watters Designs! Watters has been a longstanding favorite designer at our bridal boutique and we are taking some time to appreciate and showcase them. We will be showcasing the newest gowns from their 3 collections we carry in our store for the entire month of April. We will also have a gift with purchase of a Watters branded gown for the month.

Justin Alexander Gift With Purchase
For the month of March we are featuring the newest collection from Justin Alexander Bridal. We truly believe that this classically beautiful designer will have the perfect bridal gown for your wedding day. To make things even sweeter we are also offering a gift with purchase with any Justin Alexander wedding dress sold in the month of March.

Love Lillian - Lillian West Gift with Purchase
We are in love with Lillian West wedding gowns! We think that you will also fall in love. For the month of February receive a special gift with purchase with any Lillian West gown. Keep an eye out on our social media channels also. We will be featuring Lillian styles throughout the month!

Essense of Australia Preview Collection Trunk Show - January 6-8, 2023
Join us for an exclusive bridal trunk show event at White Traditions Bridal House!
This event is extra special because it features the Essense of Australia Preview Collection. These gowns are not in production yet, and may never be…so you could have a one of a kind wedding gown!
** Please note, these gowns will have a longer lead time and we cannot accommodate wedding dates prior to August 5, 2023 **
Bridal trunk shows are the perfect opportunity to find your wedding dress! We will have an extended selection of bridal gowns for one weekend only. This trunk show provides an expanded pool of styles to choose from when you are shopping.
When: January 6-8, 2023
Where: White Traditions Bridal House
Appointments are required and will fill up quickly! Reserve your spot today.

Essense of Australia Trunk Show
Join us for an exclusive bridal trunk show event at White Traditions Bridal House!
Bridal trunk shows are the perfect opportunity to find your wedding dress! We will have an extended selection of bridal gowns for one weekend only. This trunk show provides an expanded pool of styles to choose from when you are shopping.
When: November 11-13, 2022
Where: White Traditions Bridal House
Appointments are required and will fill up quickly! Reserve your spot today.

Lillian West Trunk Show Featuring the SS23 Collection
Join us for a special event at White Traditions Bridal House! October 7 - 9, 2022 ONLY, we will be hosting a Lillian West trunk show. We are one of the first stores to feature the SS23 collection, so this show cannot be missed!
Bridal trunk shows are an amazing opportunity to try on a selection of wedding dresses that are not typically in our inventory. Your chance to find the perfect gown is higher at a trunk show!
We will also have a trunk show special valid for this weekend only!
Appointments are limited and required for the weekend, be sure to book soon!

Thanksgiving Food Drive
Say yes to more than a dress. During the month of November, a percentage of total sales will be donated to O.A.S.I.S and St Vincent De Paul food pantries.

Watters Trunk Show and Brand Launch
We are hosting a very exciting event at White Traditions Bridal House October 14-23, 2022! We have carried two of the Watters family brands for years, W-Too and Willowby. We are proud to announce we will be expanding our Watters family of brands to include the Watters line!
We are so excited to have this new line in our store and we will be celebrating all week long with a trunk show and brand launch event!
Appointments are required for this event. Make sure to schedule your appointment early as this event will fill up fast!

Justin Alexander Signature Trunk Show Featuring SS23
Join us for a special event at White Traditions Bridal House! October 7 - 9, 2022 ONLY, we will be hosting a Justin Alexander Signature trunk show. We are one of the first stores to feature the SS23 collection, so this show cannot be missed!
Bridal trunk shows are an amazing opportunity to try on a selection of wedding dresses that are not typically in our inventory. Your chance to find the perfect gown is higher at a trunk show!
We will also have a trunk show special valid for this weekend only!
Appointments are limited and required for the weekend, be sure to book soon!

October Donation Event Contributing to Siteman Cancer Center
For the entire month of October, White Traditions Bridal House will be donating a percentage of our sales to Siteman Cancer Center in St Louis, Missouri.
We are so grateful to have this groundbreaking cancer treatment and research center so close to home. Thank your for supporting the fight against cancer with us.

Justin Alexander Trunk Show Featuring the SS23 Collection
Join us for a special event at White Traditions Bridal House! September 9 - 11, 2022 ONLY, we will be hosting a Justin Alexander trunk show. We are one of the first stores to feature the SS23 collection, so this show cannot be missed!
Bridal trunk shows are an amazing opportunity to try on a selection of wedding dresses that are not typically in our inventory. Your chance to find the perfect gown is higher at a trunk show!
We will also have a trunk show special valid for this weekend only!
Appointments are limited and required for the weekend, be sure to book soon!
Justin Alexander Fall/Winter 2022 Trunk Show
Join us for a special event at White Traditions Bridal House! June 10 - 12, 2022 only, we will be hosting a Justin Alexander trunk show. This collection is not yet in stores, so it is an amazing opportunity to try on styles before they are mainstream.
Bridal trunk shows are an amazing opportunity to try on a selection of wedding dresses that are not typically in our inventory. Your chance to find the perfect gown is higher at a trunk show!
We will also have a trunk show special valid for this weekend only!
Appointments are limited and required for the weekend, be sure to book soon!
Lillian West Fall/Winter 2022 Trunk Show
Join us for a special event at White Traditions Bridal House! May 13 - 15, 2022 only, we will be hosting a Lillian West trunk show.
Bridal trunk shows are an amazing opportunity to try on a selection of wedding dresses that are not typically in our inventory. Your chance to find the perfect gown is higher at a trunk show!
We will also have a trunk show special valid for this weekend only!
Appointments are limited and required for the weekend, be sure to book soon!

Justin Alexander Signature Trunk Show
Join us for a special event at White Traditions Bridal House! January 7 - 9, 2021 only, we will be hosting a Justin Alexander Signature trunk show.
Bridal trunk shows are an amazing opportunity to try on a selection of wedding dresses that are not typically in our inventory. Your chance to find the perfect gown is higher at a trunk show!
We will also have a trunk show special valid for this weekend only!
Appointments are limited and required for the weekend, be sure to book soon!

Lillian West Trunk Show
Join us for a special event at White Traditions Bridal House! December 17 - 19, 2021 only, we will be hosting a Lillian West trunk show.
Bridal trunk shows are an amazing opportunity to try on a selection of wedding dresses that are not typically in our inventory. Your chance to find the perfect gown is higher at a trunk show!
We will also have a trunk show special valid for this weekend only!
Appointments are limited and required for the weekend, be sure to book soon!

Essense Of Australia Trunk Show
Join us for a special event showcasing Essense of Australia bridal gowns! Appointment are limited and required. See you soon!

Justin Alexander Trunk Show
Join us for a special event at White Traditions Bridal House! November 19 - 21, 2021 only, we will be hosting a Justin Alexander trunk show.
Bridal trunk shows are an amazing opportunity to try on a selection of wedding dresses that are not typically in our inventory. Your chance to find the perfect gown is higher at a trunk show!
We will also have a trunk show special valid for this weekend only!
Appointments are limited and required for the weekend, be sure to book soon!

Essense of Australia Tester Trunk Show
Join us for an exclusive event featuring never before seen bridal gowns from Essense of Australia! These wedding dresses will be in store for a limited time only and have not been released into a collection quite yet. This makes them super special and one of a kind! Be one of the first brides to try on these bridal gowns!
Space is limited and appointments are required to attend this event. Due to the fact that the gowns are not in production yet you must have a wedding date after November 23, 2021.
Call or email to secure your appointment time. Can’t wait to meet you :)

Lillian West Trunk Show | 3/26 - 4/3
Join us for a trunk show showcasing Lillian West SS21 gowns! We invite you to experience the entire collection from this jaw dropping designer! These wedding dresses embody the modern free spirited bride to be.
Soft fabrics, long sleeves, modern details. These key details make up the texture of this Lillian West collection of bridal gowns. We will be showcasing this collection along with offering a discount to brides who purchase during the show dates.
Appointments are required. Please fill out the form below and we will get back to your request ASAP.

Essense of Australia Trunk Show | 1/29 - 1/31
Join us for a special event showcasing the newest collection of Essense of Australia wedding dresses! This show will be an amazing opportunity to view the latest styles and also try on some of our current favorites!
We will be showcasing this brand during our designer weekend, and also offering a little discount! Be sure to schedule soon as appointment will book quickly! Fill out our form below and we will get back to you on scheduling an appointment!
